If you spent the day sitting at your desk watching the clock tick towards 5pm with the excitement growing because you’re going away for the Easter Holidays, you’re one of thousands that will be hitting our highways. Thursday is expected to be the busiest day across the holidays for travel, and will lead to a heavily congested weekend. So plan ahead. If you’re in the car with the family, research has shown, that on average, families last 33 minutes before the first signs of an argument. Although Easter is a 4 day break, most people will spend on average 24 hours on the road,...
The Evil Genius of Jaguar
As part of Jaguars launch of the new F-TYPE Coupe, the creative team behind all the marketing and publicity, can up with an incredible plan- an evil one, you could say. The creative debuted at the Super Bowl in the US and has hit UK shores to celebrate the launch of the new F-TYPE. British Villains is the name of the campaign and will feature across Cinema, outdoor, print, digital, video and mobile was created by Jaguars Global Agency Spark44. The new television commercial challenges the idea that in all Hollywood movies, villains are usually played by Brits. It features names...
Volvo for girls
Four British Women are part of an all female team to man a 65ft Yacht, as part of one of the hardest races known to man. The Volvo Ocean Race. The team has been training hard based in Lanzarote, waking every morning ready for 6am to be on the boat. The team is like well oiled machine, knowing each other and every move and mechanic of the boat. In October the team made up of 4 Brits and 7 others will start their 39,379 nautical mile (2930KM) journey, which will make stops in 10 countries including Portugal, China, New Zealand, South...
We’re having a baby!
Congratulations all round, and who are the proud parents? A Land Rover Discovery of course. This week news hits the motor industry that a baby version of the Land Rover discovery will hit the market in 2014. And what will they call the new addition? Well the code name is currently L550. The Baby Land Rover Discovery is set to replace the Freelander and will be a smaller version of the model which, although released this year, will be available in 2015. The model will be a 5 seater which is similar to the current Freelander, but a stretched wheelbase 5+2 version will...
Alfa Celebrates 60 years of the Giulietta
Alfa Romeo are planning to launch a new version of the Giulietta to celebrate 60 years of its form. The special edition model will be launched by the Italian Car company as a tribute to the original Giulietta that was produced 60 years ago. The car will carry a fantastic discount of £1250 using a finance package, but the car has to be purchased between the 7th and 22nd of April. Plus added to the fantastic discount, any buyer that buys the 60th anniversary Giulietta will be put into a draw where they could win the chance to buy the car outright...
A Classic Relic
A pristine condition, 27 year old Volvo is being sold with only 127 miles on the clock. The owner of the Volvo bought the car new back in 1987, took it out for a drive for a few weeks and then accidentally scraped a bollard, which, knocked his confidence so much, he put the Volvo in his garage and that is where it stayed, until it was recently discovered after the death of the owner. The car is in such great condition, it still has the original Paper Volvo floor mats! The 2 door 340 will be going up for...
S Cross in the Lime Light
Since the Suzuki S Cross was launched, it has not been out of the focus of the media. Recently, Suzuki partnered up with UK news to promote the new model. The campaign, which began on the 1st of March, sees a cover wrap of 2 of the national weekend newspapers, plus full scale promotion on television and across all social media platforms. Using the “Good Neighbour” Creative idea, Suzuki are running a competition where people can nominate someone they think deserves to win a brand new S-Cross. They have 5 to give away. Start nominating now! Dale Wyatt, sales and marketing...
Reducing the smog
A fantastic story this week from our friends across the Channel in France. This week Paris was engulfed in a smog, which was above the normal limits of pollution. So, the French government decided to put a ban on all those cars with even number plates entering the city. The idea was that this would allow the pollution to return to normal “safe” levels. But, being a rather “relaxed” country, many of the drivers ignored the ban, and in the first day of the ban, the French police gave out nearly 4000 fines to drivers. The plan was to ban the even plates...
The State of UK roads
At this time of year, although after a rather mild winter, any spell of dryness reveals the state of the roads around the UK. Lying water and ice makes tarmac crumble like dust, and many of the roads are now undergoing repairs due to this weather. The route of the Yorkshire Stage of the Tour De France has had special attention, as you can imagine, it would be rather embarrassing the world turning up to cycle along roads that were full of pot holes. When it comes to road markings, this is where the UK doesn't do very well. Only 16%...
Electrifying London
We've experienced the introduction of the Barclays bike scheme in the Capital, where people can hire a bike from a docking station, cycle to where they need to be and leave it at another docking station. Hire for the Barclays bike scheme is £2 for 24 hours, included unlimited journeys on the bike of up to 30 minutes. That is a big hit in the capital. So what next? An electric car scheme! London Billionaire Tycoon Vincent Bollore has won the contract with Transport For London, to provide a similar system as in Paris. Commuters can pre book an electric car and drive...